Puig reported its fourth-quarter sales for the period ending on December 31, 2025. Q4 sales increased 6.2% in reported terms and 9.8% on a like-for-like basis, reaching 1.45 billion euros. 

This quarter’s increase in sales is attributed to its makeup and skincare business. 

The company in 2025 completed its former five-year strategic plan announced in early 2021. That set the goal to double the company’s 2020 sales in three years and triple them in five.

Marc Puig, Chairman and CEO of Puig, said during a call with financial analysts and journalists,

“We outperformed the premium beauty market, growing high-single-digits like-for-like; advanced our margin improvement ahead of guidance, and strengthened our balance sheet, all while continuing to invest for sustainable, long-term growth. We remain confident in our ability to continue delivering like-for-like revenue outperformance versus the premium beauty market.”

Makeup was Puig’s strongest-growing segment in 2025, representing 17% of group sales. The makeup segment made 845 million euros, a 10.7% increase in reported terms and 13.7% gain on an organic basis. 

Charlotte Tilbury contributed most to that, with Puig calling the brand’s performance “exceptional.”

Puig continued,

“We have been living, both in fragrance particularly and the premium beauty market, on a ‘super-cycle,’ as some of you call it, since COVID-19. We see tailwinds, particularly for the fragrance category, because there are many trends emerging in the last few years that give us confidence that the category will continue growing faster than many other consumer categories.”

In full-year 2025, Puig’s revenues in fragrance and fashion generated 72% of sales, amounting to 3.65 billion euros. 

Skincare had sales of 551 million euros, contributing 11% of Puig’s overall sales. Gains were led by Uriage, which continued to deliver a double-digit performance driven by the strength of its hero franchises Xemose and Age Absolu, and supported by new launches.

Results by Region

The Europe, Middle East, and Africa zone accounted for 55% of its sales, or 2.75 billion euros. Those grew 5% on a reported basis and 5.5% in like-for-like terms.

The Americas was Puig’s second-largest market, making 35% of sales, or 1.76 billion euros, an increase of 2.6% on a reported basis and 7.7% in organic terms.

The Asia-Pacific region generated 11% of Puig’s sales, equivalent to 530 million euros, up 16.6% in reported terms and 21.7% on an organic basis.